Exposed Naturals - my go to eco deodorant <3

Hey sunshines! Those of you who know me will know that I work damn hard, and I need a deodorant that works - but I also don’t love wearing chemicals or synthetic deodorants. I have tried SO MANY eco deodorants from tea tree to crystal to natural tins.. however nothing ever really worked long term for me.

I have been using Exposed Naturals deodorant for the last 3 months and it is well and truely now my fave - I haven’t had to use anything else and it’s one of the best deodorants (natural or otherwise!) I’ve used. I bloody love it - you’ve got a full on convert over here haha.

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The lovely Tania behind Exposed Naturals was nice enough to answer some questions to delve deeper into the how, what and why of her beautiful business - check it out below.

Who are the people behind the business?!

Hi, I’m Tania – the lover of all things natural and the creative behind Exposed Naturals. It’s just me here… but I don’t get lonely! Even though I don’t have a business partner or any employees, I feel like I have so many people supporting me in brining my dream to life. From my family and my partner to my friends and colleagues, everyone has been kind and encouraging every step of the way.

For me personally the best thing about starting Exposed Naturals has been working with incredibly talented friends of mine who have built their own dreams and who are now helping me build mine. That, and coming across like-minded people online. It blows me away when I think about how much support and help I have received from women I’ve never met before.

I don’t have to go far for an example: Sally, you’ve been amazing to work with and I can’t thank you enough for supporting me and giving my brand a chance before it even launched! #womensupportingwomen is a real thing and it’s powerful!

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What is the inspiration behind the brand?

What or WHO inspired me to start Exposed Naturals? There was a number of factors and events in my life that lead me to creating this brand but I must say the biggest contributor to the crazy and rewarding journey that is E/N was… my mum!

In January 2014 my mum was diagnosed with breast cancer. I can still remember the feeling of confusion, loneliness and fear that was going through my head at that time. I ended up in a dark place for quite some time because I felt like everything came down on me at once having just started my first “proper” full time job and enrolled into the Chartered Accountants program – I thought accounting would become useful one day as I have always dreamt of working for myself.

Having heard that there might be a link between breast cancer and higher estrogen levels caused by aluminium contained in generic deodorants, combined with the fact that my mum was a huge lover of all sorts of cosmetics (filled with all sorts of dubious ingredients) my mad quest for natural began!

Slowly but surely I replaced everything I put on my body with natural alternatives: makeup, toothpaste, creams, lotions, soaps, shampoos and… deodorants! What surprised me back then was the lack of EFFECTIVE natural deodorant options that worked for me. After trying about 10 different brands and throwing away many ruined corporate dresses and tops I settled for whatever kept me (sort of) fresh for longest.

Fast forward to 2017. My mum was now in the clear and I have successfully completed the Chartered Accountants program. The passion for natural kept growing each day, along with the dream of being a business owner – after all I didn’t spend another two and a half years working through someone else’s business cases for nothing! I was excited about the potential prospect of putting my newly found knowledge to use but I had one problem: I had no idea what kind of business I wanted to start!

By then I spent about 3 years seriously thinking about what it is that I wanted to do for myself until one day, during a 6 week break from my corporate job, it just hit me: I am going to develop my own natural deodorant range! This is how the idea of Exposed Naturals was born in August 2017. A lot of work has gone into bringing my dream to life since then – in fact two years’ worth of work! Two years’ worth of creating, testing, learning and collaborating. I am incredibly excited to have launched Exposed Naturals in July 2019 and I can’t wait for you to try my creation!

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How do you make your products?

I source the ingredients, formulate and make all my products myself! Initially I tried to go through a contract manufacturer but after about 18 months of failed attempts I decided it’s time to take things into my own hands!

Creating my own formulas and making my own products is exhausting and liberating at the same time!

What is your fave way to enjoy your products?

The best part about starting a natural deodorant company is that I get to use my own product each day before I even set the foot out of the door!

My favourite way to enjoy my products is to consciously think about how far I’ve come and why I am doing it while applying my deodorant. This energises me for the day ahead and inspires me to keep going! Plus the fresh lemongrass scent wakes me up ha ha.

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Click here to checkout Exposed Natural’s website here and get yourself a sample or full size pot :)

Sally Flannery